Getting The Most From Facebook - A Guide for Small Business Owners

We would whole-heartedly disagree with those that say Facebook is really just a waste of time for the small business owner and that its more suited to personal use (ie. just about people sharing pictures of what they ate for lunch!). We think that Facebook provides a great tool that enables any sized business to engage with existing customers, find new ones and grow their brand online. And although Facebook is currently facing tough competition from Instagram, Twitter and newcomers such as Snapchat – it still remains one of the most valuable social media platforms available to businesses seeking to engage more with consumers and extend their marketing reach. Notably, Facebook has invested significantly in enabling video and image based advertising opportunities suited to small-medium sized businesses operating in the tourism, hospitality/F&B and retail sectors. Considering its very reasonable paid advertising (boosted posts) options, its comprehensive means of targeting specific audience demographics. and its massive active user base (currently, over 65% of Australians are active users) – Facebook clearly remains the “go-to” platform for business social media marketing.

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For a limited time only – we are offering our “Getting the most from Facebook – Guide for Small Business” for FREE! In this guide you will learn how to get the most out of Facebook’s key features and marketing options. We explain in clear and easy to understand language the “what”, “why”, “options” and “indicative costs” involved in using Facebook for small business marketing. We also provide examples from real Australian SMEs who have used Facebook to grow their business online. Want to know about the potential return on investment for using Facebook for business? We’ve got that covered too – we provide a clear summary that explains how cost effective it can be to use Facebook’s various marketing tools which are all very much suited to small business.