Getting The Most From Facebook - A Guide for Small Business Owners
We would whole-heartedly disagree with those that say Facebook is really just a waste of time for the small business owner and that its more suited to personal use (ie. just about people sharing pictures of what they ate for lunch!). We think that Facebook provides a great tool that enables any sized business to engage with existing customers, find new ones and grow their brand online. And although Facebook is currently facing tough competition from Instagram, Twitter and newcomers such as Snapchat – it still remains one of the most valuable social media platforms available to businesses seeking to engage more with consumers and extend their marketing reach. Notably, Facebook has invested significantly in enabling video and image based advertising opportunities suited to small-medium sized businesses operating in the tourism, hospitality/F&B and retail sectors. Considering its very reasonable paid advertising (boosted posts) options, its comprehensive means of targeting specific audience demographics. and its massive active user base (currently, over 65% of Australians are active users) – Facebook clearly remains the “go-to” platform for business social media marketing.